James J. Spanfeller serves as President & Chief Executive Officer of Forbes.com, a leading media Internet company, and as Executive Vice President of Electronic Publishing for Forbes, publisher of Forbes,[…]
The CEO describes how he gets feedback from a wealthy audience of media consumers.
Question: Who is the Forbes audience?
Spanfeller: Well, you know, at our core we’re looking at c-level executive or senior businesses decision makers and with that, in that target is synonymous with affluence because those are the folks that you know, have either been smarter, luckier or worked harder or some combination of all three and in reason through the… you know, or started a company, a reason through the change of commander or start their own company. And they don’t have a lot of disposable income, so that’s where the site is developed for, we’re not necessarily about day traders or folks who are trading their own accounts and a lot of great sites out there that ours and are sometimes lumped in with a business finance category. We try to be very focused on the notion that we’re about people who are running businesses.