Skip to content
Who's in the Video
Guy Kawasaki is the author of eleven books, including his latest, The Art of Social Media: Power Tips for Power Users. For four years he evangelized Macintosh to software and hardware[…]

Guy Kawasaki: The most powerful, single way to enchant someone you're working for may seem painful, but I have to explain it to you.  The answer to that question is, when your boss asks you to do something, no matter how busy you are, no matter what else you're doing, no matter how important you think what you're doing is to the organization or yourself, no matter how suboptimal you may think it is to be interrupted, you should drop everything and do what your boss asks.  If you simply do that, you will be an enchanting employee.  Sounds painful, may be irritating, but that's the key to enchanting your boss.

Directed / Produced by
Jonathan Fowler & Elizabeth Rodd