Technology & Innovation — December 27, 2011

Why Pinterest is Sparking Interest

Not only has Pinterest received $27 million in venture funds over the last few months, the site’s popularity has exploded from 1.2 million users in August to over 4 million today.

bigthinkeditor

What’s the Latest Development?

For those who’ve heard the hype but are still in the dark, Mashable explains how Pinterest works and why the site’s popularity has exploded from 1.2 million users in August to over 4 million today. A place to organize and share online images, Pinterest is also a useful tool for specific purposes such as wedding planning, home decoration, organizing inspiring images (such as for artists), online recipe collections, and more.

What’s the Big Idea?

Pinterest might seem a natural place to promote your small business, but beware: spamming your boards with nothing but your own products or projects is frowned on, though not outright banned. You need to contribute to the community to stay in favor. You can use Pinterest for self-promotion, just do so creatively: build your brand by linking and connecting to people who share the same style, or by pinning images that inspire your company’s work.

Image: shutterstock.com

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7 min

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with

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