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Paying for Digits

"No matter where consumers buy books, their belief that electronic media should cost less—that something you can’t hold simply isn’t worth as much money—will exert a powerful force," writes Ken Auletta.

“No matter where consumers buy books, their belief that electronic media should cost less—that something you can’t hold simply isn’t worth as much money—will exert a powerful force,” writes Ken Auletta. But it will be hard for publishers to raise prices on e-books. One literary agent is quoted as saying: “You can try to put on wings and defy gravity, but eventually you will be pulled down.”


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