Rita McGrath
Professor, Columbia Business School, Author
Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. She is widely recognized as a premier expert on leading innovation and growth during times of uncertainty.
Rita has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s Top 10 management thinkers in its bi-annual ranking. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide.
Rita is the author of the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013), Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019), and Discovery Driven Growth, cited by Clayton Christensen as creating one of the most important management ideas ever developed.
