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Jonah Berger

Dr. Jonah Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in topÔÇÉtier academic journals, teaches Wharton's highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He's keynoted hundreds of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.