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Guest Thinkers

The New Fox Business Channel Averages 6,900 Viewers

The first two months that the new Fox Business Channel was on the air, it averaged a mere 6,900 viewers on any given weekday. The handful of viewers for the new Fox venture equals about 2% of the audience for its chief rival CNBC News.

With so many structural challenges plaguing Americans’ ability to get ahead in the economy, it’s likely that the Fox Business Channel’s narrow focus on personal responsibility is not a credible sell with audiences.


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