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Mystery Begets Romance

Newly published research suggests keeping a potential romantic partner guessing can pique his or her interest—mystery can be a powerful motivator of attraction.

With the ultimate date night fast approaching, men and women alike are attempting to decipher the seemingly random rules of romantic attraction. What combination of factors impels one person to think of another as potential mate material? Newly published research suggests one potent element in the mix is mystery. “Keeping people in the dark about how much we like them will increase how much they think about us and will pique their interest,” a research team reports in the journal Psychological Science.


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