Guest Thinkers — February 22, 2011

JetBlue founder David Neeleman to launch Brazilian start-up airline

The founder of JetBlue, David Neeleman, recently announced plans to launch a new Brazilian airline. As the New York Times points out, Neeleman has a Brazilian passport and speaks fluent Portuguese, so the move is more logical than it might sound. Plus, the Brazilian economy is one of the world’s great emerging markets, so it’s easy to see that the creation of millions of middle-class Brazilians will lead to surging demand for a cool, hip Brazilian JetBlue.

[image: David Neeleman in Sao Paulo]

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7 min

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with

Laurie Santos

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