This Fall you might happen upon a farm stand on the side of the road that is unattended. And yet, you notice that the stand is open for business. You simply need to pick out your corn yourself, drop a couple bucks in a tin can and make your own change.
Seidman explains how creating trust has helped to change a culture of unprecedented corruption in Indonesia and also enabled the alternative rock band Radiohead to part ways with their record label and engage their fans directly through a pay-what-you-will download.
Seidman also shows, in the video below, how at the very micro level, a donut seller in New York City was able to win over a customer base by trusting people to make their own change.