November 17, 2013

Optimal Team Structure for B2B Marketing

Jascha Kaykas-Wolff is the CMO of Mindjet, and is an exceptional marketing leader. Last week, Jascha posted a short slide deck that covers how he builds marketing organizations.

I worked with him closely at Involver — where we implemented an early version of this — and I can attest to the fact that it works exceptionally well in B2B. With a few tweaks, I suspect it could work much more broadly than that.

It’s concise and packed full of good information. If you’re a marketing leader (or trying to figure out how to hire a good marketing leader), understanding this will improve your odds of success. Here’s the presentation:

Modern marketing organizational structure @kaykas – jascha kaykas-wolff from Jascha Kaykas-Wolff

a computer generated image of a human brain.

Thinking

The great free will debate featuring Michio Kaku and Steven Pinker

Who — or what — really controls your mind?

Building destroyed by the Halifax Explosion. Library of Congress Prints and Photographs Division Washington, D.C.

The Past

The largest accidental explosion of all time

More than a century ago, Halifax suffered an accidental blast one-fifth the size of the atomic bomb dropped on Hiroshima.

a collage of photos of a man with a hat and a book.

High Culture

6 great books with wildly unreliable narrators

Dive into the twisted truths and concealed realities told by literature’s most unreliable narrators.

a group of five matches on a pink background.

The Well

Signs you’re burned out — and how to bounce back

If you don’t feel better after the weekend, the “burnout paradox” could explain why.

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7 min

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with

Laurie Santos

Starts With A Bang

The trick to instantly identifying JWST images

If you can identify a foreground star, the spike patterns are a dead giveaway as to whether it’s a JWST image or any other observatory.

Up Next

Where to See Shooting Stars Tonight

The Leonid meteor shower will be visible, weather permitting, tonight through Monday, November 18. NASA and the SLOOH Space Camera are both offering live streams of the all-night show of the Leonid Meteor Shower.