Can Any Business Go Virtual?
Small companies can now deploy technology that was previously reserved for large organizations so that nearly any employee can now work from anywhere.
Businesses that lend themselves to going virtual are those where people are the key commodity. For example, consultancies and creative companies, such as marketing and PR agencies, can provide the same service to their clients regardless of where they are located. Armed with a laptop or smartphone and an Internet connection, PR and marketing consultants can still produce campaign ideas, copy and collateral, and organize meetings with journalists and analysts. Search for “virtual PR agency” and you’ll find a wealth of organizations from all over the globe.
