Guest Thinkers — February 22, 2011

“This is how innovation should feel”

New Yorkers taking the shuttle between Grand Central and Times Square discovered today that the subterranean subway had been completely transformed into a variety of exotic landscapes, including a lush tropical rainforest. The subway makeover wasn’t the initiative of Mayor Bloomberg — instead, it was the result of an innovative new advertising campaign (“This is How it Should Feel”) from Westin Hotels & Resorts. Given the striking visual appearance of the subway, it’s perhaps no surprise that A-list blog Gawker has already posted a video (Westin Ads Junglify the Subway) of the innovative new advertising campaign in New York City.

Anyway, stay tuned over the next few days – my colleagues at ElectricArtists are launching a website in conjunction with the subway transformation!

[image: “This is How It Should Feel”]

a computer generated image of a human brain.

Thinking

The great free will debate featuring Michio Kaku and Steven Pinker

Who — or what — really controls your mind?

Building destroyed by the Halifax Explosion. Library of Congress Prints and Photographs Division Washington, D.C.

The Past

The largest accidental explosion of all time

More than a century ago, Halifax suffered an accidental blast one-fifth the size of the atomic bomb dropped on Hiroshima.

a collage of photos of a man with a hat and a book.

High Culture

6 great books with wildly unreliable narrators

Dive into the twisted truths and concealed realities told by literature’s most unreliable narrators.

a group of five matches on a pink background.

The Well

Signs you’re burned out — and how to bounce back

If you don’t feel better after the weekend, the “burnout paradox” could explain why.

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7 min

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with

Laurie Santos

Starts With A Bang

The trick to instantly identifying JWST images

If you can identify a foreground star, the spike patterns are a dead giveaway as to whether it’s a JWST image or any other observatory.

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