Guest Thinkers — February 22, 2011

The elements of branding

The marketing and innovation experts at Kolbrener have developed this interactive Table of Brand Evolution Terms to highlight their proprietary Brand Evolution methodology. If you look carefully, you’ll see that each of the “brand elements” belong to color-coded categories such as Advertising, Branding or Marketing Communications. A big hat tip to Tanya for pointing this out to me. Already, this Table of Brand Elements has received 60 Diggs.

[image: Table of Brand Evolution Terms]

a computer generated image of a human brain.

Thinking

The great free will debate featuring Michio Kaku and Steven Pinker

Who — or what — really controls your mind?

Building destroyed by the Halifax Explosion. Library of Congress Prints and Photographs Division Washington, D.C.

The Past

The largest accidental explosion of all time

More than a century ago, Halifax suffered an accidental blast one-fifth the size of the atomic bomb dropped on Hiroshima.

a collage of photos of a man with a hat and a book.

High Culture

6 great books with wildly unreliable narrators

Dive into the twisted truths and concealed realities told by literature’s most unreliable narrators.

a group of five matches on a pink background.

The Well

Signs you’re burned out — and how to bounce back

If you don’t feel better after the weekend, the “burnout paradox” could explain why.

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7 min

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with

Laurie Santos

Starts With A Bang

The trick to instantly identifying JWST images

If you can identify a foreground star, the spike patterns are a dead giveaway as to whether it’s a JWST image or any other observatory.

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