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The Present

Greta Thunberg, climate change activist, wins Time Person of the Year

Going from a solitary teenage protester in front of the Swedish parliament to a global icon in little more than a year certainly merits a distinction.

Photo credit: MICHAEL CAMPANELLA / Getty Images

A photo of Greta Thunberg during her original climate protest in August of 2018.
Key Takeaways
  • Greta Thunberg, the 16-year-old Swedish climate change activist, has been named Time’s Person of the Year.
  • The award is given to “the person or persons who most affected the news and our lives, for good or ill, and embodied what was important about the year, for better or for worse.”
  • Considering the magnitude of directly inspired protest movements and real-world impacts she has had, the award seems to be merited, although not everybody is pleased about this.

In August 2018, Greta Thunberg skipped school on a Friday afternoon to stand outside Swedish parliament with a sign reading Skolstrejk for Klimatet, Swedish for “School Strike for Climate.”

A year later, she spoke at the recent 2019 United Nations Climate Change Conference and the United Nations Climate Action Summit, inspired a four million–person protest, and now, she’s won Time magazine’s Person of the Year Award. Her meteoric rise at the age of only 16 has both earned her praise as a “Joan of Arc” and scorn as a “puppet,” “mentally ill,” a “little brat,” and “a very happy young girl looking forward to a bright and wonderful future.”

The “Greta effect”

In part, Thunberg was awarded the Person of the Year due to the so-called “Greta Effect”; her activism has had tangible impacts on organizations and governmental policy and has resulted in a large protest movement largely composed of young people.

For example, Thunberg’s refusal to fly in airplanes has resulted in a new term in Sweden: flygskam, or “flight-shame.” As a result, domestic flights dropped by 8 percent from January to April of 2019 compared to a 3 percent drop for the whole of 2018. Correspondingly, rail travel saw an 8 percent bump over the last year.

Rather than fly, the activist has traveled by rail or a carbon-neutral yacht. Though the term “yacht,” inspired accusations of hypocrisy, it should be noted that the seacraft had no shower or toilet, which doesn’t entirely mesh with the wasteful pleasure cruises typically associated with yachts.

By August 2019, sales of children’s books related to climate change had doubled, which publishers attributed to the Greta effect. While sharing the stage with Thunberg, the President of the European Commission vowed to dedicate one in every four euros of the EU budget to be dedicated toward mitigating climate change. Crediting the activities of Thunberg in part, U.S. philanthropists established the Climate Emergency Fund, committing half a million pounds (a bit more than $650,000) with tens of millions more promised to fund climate strikes like Extinction Rebellion, the school strike, and other climate-related protest movements.

Extinction Rebellion climate protesters listen to Greta Thunberg speak at an April 2019 protest in London.

Ollie Millington/Getty Images

A youth-led protest movement

Most importantly, however, protest movements directly motivated by Thunberg’s own activism have involved young people in the millions.

Thunberg herself was inspired by the school strikes organized by teenage activists from Marjory Stoneman Douglas High School. In the aftermath of a school shooting at the same high school, students organized the March for our Lives in support of greater gun control.

Thunberg’s own protest started out as a solitary one. “I tried to bring people with me,” Thunberg told Democracy Now!, “but no one was really interested, so I had to do it alone.” But another person showed up on the second day. Over time, more and more people joined her protest, until thousands were camped out in front of Sweden’s Parliament.

The fact that the protest movement is mostly composed of young people is critical. “You say you love your children above all else,” said Thunberg at the U.N. Climate Change Conference. “And yet you are stealing their future in front of their very eyes.” Many of the most successful protests have been driven by young people: the Velvet Revolution, the Black Lives Matter movement, the Greensboro sit-ins, and countless others.

A long road ahead

Many criticize Thunberg and the climate change protest movement as being overly dramatic. However, dramatic rhetoric appears to be merited. In an article for New York Magazine, journalist David Wallace-Wells described a conversation he had with energy expert Vaclav Smil when he asked about the planet’s chances of staying below the Paris Agreement’s threshold of two degrees Celsius of warming.

When I put the question of two degrees to him, he literally laughed: “To make that happen, you are talking about billions and billions of tons of everything. We are mining now more than 7 billion tons of coal. So you want to lower the coal consumption by half, you have to cut down close to 4 billion tons of coal. You have to get rid of more than 2 billion tons of oil. These are transformations on a billion-ton scale globally. They cannot be done by next Monday.”

Emissions are still at an all-time high, though their growth is slowing. Ultimately, only government policies will be able to reverse a trend of this magnitude. But governments respond to public opinion and protest. Given that the Person of the Year is selected based on “who most affected the news and our lives… for better or for worse,” the fact that they are a teenage climate activist should be cause for celebration.


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