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Technology & Innovation

There’s More to Life than Mojitos on the Beach (or, Why People Climb the Freezing Cold Himalayas)

“Everybody’s workin’ for the weekend”                                                                                                                   – Loverboy

What’s the Big Idea? 

While it may be true, as Loverboy noted back in 1981, that many of us are “workin’ for the weekend,” that’s not a great situation to be in, psychologically speaking.  Psychologist Dan Ariely, author of The Upside of Irrationalitystudies human behavior and motivation, especially as it relates to the workplace. We want more from life than a vacation at Club Med, he says:


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