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Technology & Innovation

Social Networks Come and Go — Radio Carries On

Radiolab’s Jad Abumrad talks about the mystery of the continued popularity of radio’s and its cousin podcast.
You’re on! (ALAN LEVINE)

Radio’s has been declared dead so many times. And yet, as broadcast and satellite radio and podcasts — recorded radio — have shown, the medium is not going anywhere. Many of us are totally hooked on shows like Radiolab, and we feel personal sorrow for the departure of Garrison Keillor from Prairie Home Companion. Radio talk shows are king. If anything, radio feels more vital than ever, because of the strangely compelling human connection it somehow makes. Here’s Jad Abumrad from Radiolab.

It could be the human voice, cutting straight through technology with something organic and real. Or maybe it’s because radio can be like someone talking just to you, even whispering in your ear at times. As Abumrad says, it may be that the spoken word invites — maybe even demands — that you color-in spoken tales with your own imagination. There’s hardly anything more personal than that.


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