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Marketing Entrepreneurship

Sheena Lindahl and Michael Simmons met their third day of college and started dating on their fourth. Today their start up, Extreme Entrepreneurship Tour, takes business lessons on the road.  

What’s the Latest Development?

When Michael Simmons made $40,000 his senior year of high school working 10 hours per week, it completely changed his paradigm of what was possible as a young person, he says. Just a few years later, he and his girlfriend, Sheena Lindahl, launched their company. “The couple began speaking about entrepreneurship—at college campuses, high school groups, and other organizations, and they built a website to promote themselves. In 2006, their start-up became Extreme Entrepreneurship Tour.”

What’s the Big Idea?

Selling the idea of entrepreneurship has become a lucrative market in its own right: “Extreme Entrepreneurship Tour now organizes 100 entrepreneur events, conferences, and panels a year. Speakers include Ryan Allis, 27, who leads iContact, a $50 million e-mail marketing company, and Scott Becker, who sold his InviteMedia ad firm to Google for an estimated $80 million last year, when he was just 23. Lindahl, who handles operations, is president, and Simmons, the big-idea person, is chief executive at Extreme Entrepreneurship Tour.”

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