Going Green Is Good for Business

The recession has not deterred a new generation of corporate CEOs who increasingly see adopting sustainable technology as necessary to future profits. This according to a new report. “The report, written by The Future Laboratory, a consultancy, found there is a new generation of green-minded managers, which suggests that companies’ enthusiasm for environmentalism will only grow. One-third of executives aged between 25 and 44 believe improving the sustainability of their organisation is ‘very critical’ to its success, with those aged 45 to 54 seeing it as ‘critical’. Martin Raymond, strategy and insight director at The Future Laboratory, said: ‘We’ve seen a stage shift between the old guard in business who see sustainability as something they had to do for shareholders or their public image and the younger executives who see it as something more important.”