It’s all about salesmanship.
A team of scientists has warned that marketers seek to advertise in our dreams. Will our sleep be commercialized against our wishes?
New ideas inevitably face opposition. A new book called "The Human Element" argues that overcoming opposition requires understanding the concepts of "Fuel" and "Friction."
Many of the furniture giant’s products are named after Swedish locations. Not everyone is happy about that.
The Chegg cheating scandal reveals a critical need to rethink the student experience in post-COVID education.
For nearly two centuries, courts have relied on the subjective "reasonable person standard" to solve legal disputes. Now, science can help.
Do you sound friendly? Hostile? And which voice would be more likely to buy something?
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Businesses have learned how to mend the weak spots in free trial marketing.
Launch your own copywriting career with these courses.
The BYP Network is shining light on overlooked talent in certain industries.
A recent study challenges the conventional thinking that says only young people can dream up successful new businesses.
Veterinarians are concerned. Consumers appear not to be.
It doesn’t hurt to be quick, responsive, friendly, efficient, or reliable. But for A. G. Lafley, former CEO of Procter & Gamble, the most important ingredient to making your customers […]
Every day, humanity generates 2.5 quintillion bytes of data. Every minute, users are sharing nearly 500,000 tweets, watching more than 4 million YouTube videos, and conducting more than 3.6 million […]
Algorithms and propagandists exploit the human instinct to connect to play us.
Ten of the most sandbagging, red-herring, and effective logical fallacies.
There are many strange instances of marketing and holiday traditions coming together. Let's be more alert in 2017.