The Big Think+ blog

We’ve all had days where the drive home has us fuming over some belittling comment a coworker made, gossip they’ve spread about you, or a meeting where they’ve taken credit […]

Everyone has a vague idea of what a corporate brand is. Disney has its swoopy signature logo. Apple is about innovative thinking. State Farm has its catchy jingle. And Reese’s Peanut Butter […]

Benjamin Franklin once wrote in a letter that “in this world nothing can be said to be certain, except death and taxes.” As much as we admire Franklin’s wit, he forgot […]

Maybe you’ve heard the term “self-actualization” bandied about at a party or by an inspirational speaker? Popularized by psychologist Abraham Maslow, the theory argues that we can realize our full […]

It’s officially the new year, and you’ve probably set a goal. Perhaps you’ve decided on the classic New Year’s resolution: Buy a gym membership and get in shape. Fueled by […]

Bill Moyers once said that a benefit of being a journalist is learning in public. This relies on two important skills: An ability to ask good questions and the willingness […]

Way back in 1965, the soon-to-be founder of Intel, Gordon Moore, published a paper predicting that the number of transistors that could fit on a computer chip would double every […]

It’s both accurate and slightly misleading to call the keto diet a “fad diet”. On the one hand, the keto diet has in recent years become a fad, taking over a […]

Here’s a formula for chaos: Collect a diverse and volatile group of eccentric comedians and comedy writers, and give them a nearly impossible task with a just-barely-possible deadline. Oh, and […]

Cybercriminals have a wide variety of motivations for their attacks, and, correspondingly, there are a wide variety of targets. While few of us will find ourselves in positions where we […]

Are you prone to view life as glass-half-empty? If so, don’t let it drag you down: Your day-to-day happiness level is something that was, in large part, set early in […]

Reliability and innovation are the twin pillars of survival for any business. But it’s the rare company that’s willing and able to commit to rediscovering the leading edge on a […]

We negotiate throughout our lives in a lot more ways than we realize. Learning how to reach an agreement is a valuable skill to have, and one great way to […]

“You will always be looking over your shoulder waiting for somebody to call you out and say, ‘You’re a fraud, you’re an idiot.’ … I still start things and basically […]

Most of us know not to procrastinate. And yet, between 80 and 95 percent of college students procrastinate on their schoolwork. As we grow older and (theoretically) more mature, we […]

It may very well be the case that there are some people who feel perfectly content with who they are out there, but for most of us, there are things […]

Voltaire once wrote, “Perfect is the enemy of good.” This advice served him well over the course of his life — not being a slave to perfection enabled him to […]

How do we integrate Gen Z into the 21st century workforce? Intergenerational differences are challenging: whether it’s listening to grandpa’s lecture on what’s wrong with the world these days or […]

Have you ever found yourself so engrossed in your work that, hours later, you’ve been shocked to discover you’ve missed your lunch break? Maybe you’ve had a conversation with a […]

During a 2005 commencement address at Stanford University, Steve Jobs related an anecdote about an experience he had shortly after dropping out of college that conveys one of the qualities […]

One of Socrates’s best-known claims was that “I know that I know nothing.” It’s no fluke that this quote has survived more than 2,000 years or that Socrates is nearly […]

We all know how it works. You need to go through at least 12 years of school — 16 years if you want a white-collar job. Then you’ve got your […]

What do companies like Hilton, Salesforce, and Wegman’s Food Markets have in common? First, they all have some of the happiest employees in their industries. These three companies made the […]

When we look at some of the companies with notoriously bad customer service, like Comcast, Bank of America, or United Airlines, it could be tempting to say that good customer […]

It doesn’t hurt to be quick, responsive, friendly, efficient, or reliable. But for A. G. Lafley, former CEO of Procter & Gamble, the most important ingredient to making your customers […]

Any business owner wants to make sure they’re giving their customers an ideal experience. Not only are happy customers more likely to be repeat customers, but they can serve as […]

Why should customers buy from you instead of your competitors? That’s the question at the heart of making a sale in a competitive market, says Matt Dixon, Global Head of […]

When it comes to hiring great salespeople, the statistics do not paint a pretty picture. In the U.S., roughly a third of all salespeople leave or are fired from their […]

Every day, humanity generates 2.5 quintillion bytes of data. Every minute, users are sharing nearly 500,000 tweets, watching more than 4 million YouTube videos, and conducting more than 3.6 million […]

By the time John Paul DeJoria founded John Paul Mitchell Systems, he’d already sold encyclopedias on commission door-to-door, and he understood the importance of persistence in the face of rejection. […]