Using Social Media the Right Way

What’s the Latest Development?

The BBC’s recent Social Media Summit has many talking, including Martin Belam, who blogs on some of the more interesting aspects. These include social media research showing that whilst time spent on news sites is staying relatively static, that spent on social media destinations is rapidly increasing. He was also impressed by Al Jazeera’s Esra Dogramaci, in her response to “hostile questioning” over the station’s role in the Arab spring uprisings.

What’s the Big Idea?

Belam was also interested in Liz Heron’s take on social media use by the New York Times. “She also made the excellent point that journalists seem to have found a natural home on Twitter, which makes it easy sometimes for our social media strategies to ignore the much bigger potential reach and wider engagement on Facebook.”