Philip Zimbardo

Philip Zimbardo is one of the most famous and prolific psychologists of the past half-century. Best-known as the father of the 1971 Stanford Prison Experiment, Zimbardo is also author of the best-selling 2007 book The Lucifer Effect: Understanding How Good People Turn Evil. Now, after a career exploring the capacity for social situations to turn good people bad, Zimbardo is focusing his efforts on ways to encourage individuals to act as heroes do.

Zimbardo founded the Heroic Imagination Project, a non-profit organization that harnesses the findings of social psychology to help regular people "transform negative situations and create positive change."