Francesca Gino

Francesca Gino is a behavioral scientist and a professor at Harvard Business School. She has earned major research awards from the National Science Foundation and the Academy of Management. She is the author of the book Sidetracked: Why Our Decision Get Derailed, and How We Can Stick to the Plan. 

Her research has been featured in leading scholarly journals in psychology and management, and in various popular media outlets, including the New York Times, the New York Times Magazine, the Wall Street Journal, Business Week, the Boston Globe, the Economist, Huffington Post, Newsweek, and Scientific American. Francesca has appeared on CBS Radio and National Public Radio.