“Touch” is definitely the new paradigm

It’s not only innovative technology companies like Apple and Microsoft that are rolling out cool new touch screen applications. Ralph LifschitzRalph Lauren recently announced plans to roll out a touch screen application that completely re-defines what it means to do a little window-shopping. Engadget reports on a touchscreen innovation in the center of London:

“Alright, the whole touchscreen

thing is getting a little out of hand. In the latest example of

touch-frenzy, luxe clothier Ralph Lauren is converting a large window

at its London flagship store into a giant touchscreen shopping experience as part of its Wimbledon marketing campaign. Much like Microsoft’s Surface Table,

the 78-inch window is coated with touch-sensitive foil, and the image

is beamed onto it by a hidden projector — allowing users to purchase

Ralph’s latest duds and even take in a tennis lesson or two. Purchases

are paid for via phone or email the next day — so you can’t explain

away that $75 pink polo by saying you accidentally brushed the screen.”

[image: Engadget via Switched]