Guest Thinkers — August 16, 2010

The Daily Show: Obama’s Total Primetime TV Blitz

Obama took over the airwaves Wednesday night, hitting most of the important audience groups. According to Nielsen (above), Obama’s 30 minute 8pm infomercial which aired on CBS, FOX, NBC, Univision, BET, MSNBC, and TV One drew a combined 33.5 million viewers. His later taped appearance on The Daily Show registered another 3.6 million hard to reach young viewers, a record audience for the program.

Obama even tied into the 11pm local news and cable news broadcast, with many stations and networks cutting live to his first joint appearance with Bill Clinton. CNN video below.

McCain attempts to manage the same type of hard to reach audiences with a just announced appearance on Saturday Night Live this weekend.

a computer generated image of a human brain.

Thinking

The great free will debate featuring Michio Kaku and Steven Pinker

Who — or what — really controls your mind?

Building destroyed by the Halifax Explosion. Library of Congress Prints and Photographs Division Washington, D.C.

The Past

The largest accidental explosion of all time

More than a century ago, Halifax suffered an accidental blast one-fifth the size of the atomic bomb dropped on Hiroshima.

a collage of photos of a man with a hat and a book.

High Culture

6 great books with wildly unreliable narrators

Dive into the twisted truths and concealed realities told by literature’s most unreliable narrators.

a group of five matches on a pink background.

The Well

Signs you’re burned out — and how to bounce back

If you don’t feel better after the weekend, the “burnout paradox” could explain why.

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7 min

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with

Laurie Santos

Starts With A Bang

The trick to instantly identifying JWST images

If you can identify a foreground star, the spike patterns are a dead giveaway as to whether it’s a JWST image or any other observatory.

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