Guest Thinkers — August 16, 2010

HUMOR AS AN ENGAGEMENT TOOL? The Save Santa Campaign

Citizens are cognitive misers, meaning they rely on images and short cuts rather than knowledge to make up their minds about issues. It might run counter to democratic ideals and what scientists might prefer, but it’s reality. One of the dominant heuristics is humor, as evidenced by the popularity of The Daily Show, and the impact of late night comedy on political campaigns.

So on the issue of climate change, how do you take into account this human tendency while also maximizing use of viral marketing techniques and new media platforms like YouTube? Well the Save Santa campaign is one leading example. Go to their site, BUT FIRST press play above.

a computer generated image of a human brain.

Thinking

The great free will debate featuring Michio Kaku and Steven Pinker

Who — or what — really controls your mind?

Building destroyed by the Halifax Explosion. Library of Congress Prints and Photographs Division Washington, D.C.

The Past

The largest accidental explosion of all time

More than a century ago, Halifax suffered an accidental blast one-fifth the size of the atomic bomb dropped on Hiroshima.

a collage of photos of a man with a hat and a book.

High Culture

6 great books with wildly unreliable narrators

Dive into the twisted truths and concealed realities told by literature’s most unreliable narrators.

a group of five matches on a pink background.

The Well

Signs you’re burned out — and how to bounce back

If you don’t feel better after the weekend, the “burnout paradox” could explain why.

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7 min

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with

Laurie Santos

Starts With A Bang

The trick to instantly identifying JWST images

If you can identify a foreground star, the spike patterns are a dead giveaway as to whether it’s a JWST image or any other observatory.

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In more than 20 articles over the past year, a team of New York Times reporters and editors have detailed many of the intersections between energy policy and the environment. […]