Guest Thinkers — February 22, 2011

Dell steals a page from the Target design playbook

Apparently, Dell spent hundreds of thousands of dollars on consultants and came away with only a single lesson: it needs to be more like Target. So, the company hired Mother to create a cool series of new 60-second TV advertisements featuring its Inspiron notebooks. Color, cool design, a Target aesthetic, and music by The Flaming Lips. Oh, and did I mention the supermodels in the hot pink bikinis and the guys in the plastic yellow rain coats? Hmmm. Somehow, I think that “cool design” was not the only problem faced by Dell.

[video: Dell Inspiron advertisement]

a computer generated image of a human brain.

Thinking

The great free will debate featuring Michio Kaku and Steven Pinker

Who — or what — really controls your mind?

Building destroyed by the Halifax Explosion. Library of Congress Prints and Photographs Division Washington, D.C.

The Past

The largest accidental explosion of all time

More than a century ago, Halifax suffered an accidental blast one-fifth the size of the atomic bomb dropped on Hiroshima.

a collage of photos of a man with a hat and a book.

High Culture

6 great books with wildly unreliable narrators

Dive into the twisted truths and concealed realities told by literature’s most unreliable narrators.

a group of five matches on a pink background.

The Well

Signs you’re burned out — and how to bounce back

If you don’t feel better after the weekend, the “burnout paradox” could explain why.

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7 min

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with

Laurie Santos

Starts With A Bang

The trick to instantly identifying JWST images

If you can identify a foreground star, the spike patterns are a dead giveaway as to whether it’s a JWST image or any other observatory.

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