Mood Matters
What moves the world and its institutions are highly changeable emotions of groups of individuals, not rational decision making, says author and sociologist John Casti.
What moves the world and its institutions are highly changeable emotions of groups of individuals, not rational decision making, says author and sociologist John Casti. “Feelings, not rational calculations, are what matter. To see what our world might be like tomorrow, next year or next decade, we need to spend time and money investigating ‘social mood’.”
