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Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a[…]

Gary Vaynerchuk’s heroes include his parents, Walt Disney, Vince McMahon, and the Notorious B.I.G.

Question: Who are your heroes?

Gary Vaynerchuk: My Mom, and my Dad. He’ll punch me in the face if I didn’t add that in there. My parents by far. But, if you want me to break out of that for a second. I would say that I’m a storyteller. I think my success is going to be because I’m a great storyteller. And that’s how I build brands, I tell stories to the world. To me Walt Disney, Vince McMann, and the Notorious B.I.G. are also great storytellers that I respect.

Recorded on:  September 15, 2009


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