What Green Got Wrong
Author on economic sustainability Adam Werbach says environmentalists must embrace emerging technologies and engage corporations as part of its strategy.
Perhaps nothing is more damaging than a legacy view among some greens that humans are locusts on a perfect earth, eating more than their fair share, and doomed to destroy our species while bringing down lions, tigers, and bears in the process. There is a profoundly conservative streak in modern environmentalism. You hear it in ideas of localism, which are beautiful concepts that can hide a bitter streak of NIMBYism (Not In My Back Yard) and xenophobia. … If the environmental movement hopes to be relevant in the future it needs to build a plan for a planet with 8.9 billion people (the projected population in 2050), embrace innovation and technology, and engage corporations as partners in solutions.
