Gabe Zichermann

Gabe Zichermann is an entrepreneur, author and public speaker who coined the term “Funware” to describe the use of game mechanics in non-game contexts. As co-founder and CEO of mobile software startup rmbrME, Gabe is helping to rewrite the rules for networking in a smartphone world. Additionally, as co-author of the upcoming books “The Engaging Web” (Manning, 2009) and “Game-Based Marketing” (Wiley, 2010), Zichermann makes a compelling case for the use of games and game mechanics in everyday life, the web and business. A native of Canada and resident of NYC, Gabe frequently muses about games and the world at http://funwareblog.com