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Create a Growth Board for Vetting Ideas
To cultivate a culture of innovation, organizations should establish a dedicated “growth board” that acts like an in-house venture capital team, evaluating new ideas against strategic priorities and fostering collaboration across departments to drive change and ownership among all employees.
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Case Studies in Product Hits and Flops
In this video lesson, Derek Thompson explores the concept of MAYA (Most Advanced Yet Acceptable), illustrating how successful products balance familiarity and surprise, using examples like Star Wars and the iPhone, while highlighting the pitfalls of innovations like Google Glass that failed to resonate with consumers.
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A Leader’s Guide to Building Organizational CQ
Natalie Nixon emphasizes the importance of cultivating creativity quotients (CQs) in organizations, alongside IQ and EQ, by integrating gratitude, humility, curiosity, empathy, and action to enhance problem-solving and foster productive interactions.
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Remix, Reframe, and Repurpose
Natalie Nixon emphasizes the importance of remixes and mashups in business creativity through the SCAMPER method, which encourages innovation by substituting, combining, adapting, modifying, repurposing, eliminating, and reversing traditional ideas and processes.
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How to Conduct a Sludge Audit
Professor Cass Sunstein highlights that “sludge,” or bureaucratic frictions like excessive paperwork and waiting times, hinders access to benefits, and suggests conducting a sludge audit to streamline workflows and improve quality of life by identifying and reducing these inefficiencies.
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Key Considerations for Designing Inclusive Services
Ethical companies should consider the cognitive burden their products impose, as limited bandwidth can hinder marginalized populations from navigating administrative barriers, leading to distributional unfairness and potential human rights violations, necessitating thoughtful design to ensure equitable access.
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Understand the Power of Choice Architecture—and Its Shadow Side
Professor Cass Sunstein discusses how companies use “sludge” to complicate unsubscribing, manipulating consumer behavior against their interests, while advocating for “choice architecture” that promotes beneficial defaults and simplifies decision-making while preserving user freedom.
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How Designers Can Work with—or Against—Consumer Biases
In a video lesson, professor Cass Sunstein discusses how inertia and various cognitive biases, such as present bias and status quo bias, affect consumer behavior, offering insights on how designers can structure products and services to better engage customers and highlight important features.
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What Kind of Designer Are You?
In a video lesson, Professor Cass Sunstein discusses three types of designers—manipulative, naive, and human-centered—highlighting how the latter prioritizes user experience by minimizing “sludge” and fostering customer satisfaction.