Design Thinking

Writers, filmmakers, and mythologizing biographers tend to imagine innovation originates with a lone genius who has “the spark,” that light-bulb moment when the path from inspiration to world-altering invention reveals […]

We love a good heist movie, but our favorite part is not the caper. It’s building the team.  The brilliant thief—just out of jail to do one more job, he […]

It doesn’t hurt to be quick, responsive, friendly, efficient, or reliable. But for A. G. Lafley, former CEO of Procter & Gamble, the most important ingredient to making your customers […]

The notion of brainstorming can sometimes elicit eye-rolls – usually because it’s fundamentally misunderstood. Apple alumnus and Stanford Executive Director of Design, Bill Burnett, says we’re only scratching the surface of its potential.