adult fans of Lego Videos The legend of Boaty McBoatface: Lessons in brand management from a colossal failure Boaty McBoatface could have been a billion-dollar brand that re-invigorated science education, but now its epic failure is a lesson for the rest of us. ▸ 9 min — with Henry Timms
Videos The legend of Boaty McBoatface: Lessons in brand management from a colossal failure Boaty McBoatface could have been a billion-dollar brand that re-invigorated science education, but now its epic failure is a lesson for the rest of us. ▸ 9 min — with Henry Timms