Skip to content

A woman with shoulder-length brown hair wearing a black jacket gestures with both hands while speaking. A "BT+" logo appears in the top right corner.
A Case Study in Taking on Risky Efforts (How GE Launched Ecomagination)
In 2003, GE faced public backlash as a “Global Enemy,” but through the bold leadership of Beth Comstock and Jeff Immelt, the company transformed into a proponent of “Green Energy” via the “Ecomagination” initiative, emphasizing ecological and economic benefits while fostering stakeholder engagement and accountability.
A woman with straight brown hair wears a purple jacket and sits against a plain white background with a "BT+" logo in the top right corner.
Look Outside the Major Markets
Entrepreneurs can thrive outside major financial hubs by establishing local roots, leveraging modern global connections, and forming partnerships with local businesses to expand into new markets while fostering community and trust.