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Adapt Your Business to Women
Businesses must adapt to women, who control 80% of consumer spending and hold significant wealth, as failing to do so risks missing substantial opportunities in a market increasingly influenced by empowered female consumers and employees.
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Embrace Your Natural Strengths to Overcome the Gender Investing Gap
The investing gap between men and women, driven by a male-dominated financial services industry that emphasizes competition over personal goals, costs women significantly over their lifetimes, as they are often motivated by specific financial aspirations rather than traditional investment metrics.
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Build Immense Customer Loyalty
Customer loyalty is essential for competitive success, and ServiceNow CEO Bill McDermott emphasizes three best practices to achieve it: segment your marketplace, understand your competition, and treat customers with dignity and respect to build lasting goodwill.
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Succeed Around the World with Global Intelligence (GQ)
In a global market, organizations must navigate opportunities and pitfalls by enhancing their global intelligence (GQ) through empathy, understanding, and authentic experiences to effectively adapt strategies and connect with diverse customers and cultures.
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Key Considerations for Designing Inclusive Services
Ethical companies should consider the cognitive burden their products impose, as limited bandwidth can hinder marginalized populations from navigating administrative barriers, leading to distributional unfairness and potential human rights violations, necessitating thoughtful design to ensure equitable access.
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Understand the Power of Choice Architecture—and Its Shadow Side
Professor Cass Sunstein discusses how companies use “sludge” to complicate unsubscribing, manipulating consumer behavior against their interests, while advocating for “choice architecture” that promotes beneficial defaults and simplifies decision-making while preserving user freedom.